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Thursday, July 30, 2009

Enhance, Engage, Entertain

For mobile and online advertising to be effective, we believe it needs to enhance, engage and entertain. Connecting with targeted audiences across multiple digital touch points is the key. At Microsoft, there’s something we understand deeply: the intersection of the consumer and technology. After all, we built our company around it. As more consumers spend more time online—always connected, using multiple devices—we’ll help you reach them.

As a senior contributor, can you answer these 3 questions:

Enhance: Have you empower the consumers as they access different media at various points throughout the day—from PCs to games to mobile devices—and even more in the future.?

Engage. The consumer preferences and behaviors as well as what the consumer is currently doing? Have balanced both internal and external users and consumers all of the markets online advertising and/or mobile advertising. Have you dynamically engage your brands and their audiences through innovative advertising products and platforms, delivered across a diverse range of digital media properties?

Entertain. Have you created compelling, enjoyable experiences that your consumers, businesses, and technology will want to be a part of? Have you delivered advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence?

The purpose of this blog is to empower you to connect with me in a different form. I am giving you a chance to showcase your talent that we seek. Let’s connect on Linkedin and get to know each other. Plus, check out our new career site:

Hope to hear from you ALL soon!


Kay Kelison

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