We know FACEBOOK is a puzzle although with the information provided on stats, it’s time to open our minds and start to welcoming these powerful free, marketing tools to attract amazing talent. I thought I would start with Facebook, since it’s one of the best free tool out there that recruiting is starting to use. These are just a few suggestions on how to use it.
Some interesting facts that can be found directly from Facebook as of today
· More than 175 million active users
· Average user has 120 friends on the site
· More than 25 million active user groups exist on the sit
· More than half of Facebook users are outside of college
· Facebook is the 2nd most-trafficked website in the world
· The fastest growing demographic is those 30 years old and older
· Maintain 85 percent market share of 4-year U.S. universities
With these statistics recruiting is realizing the undiscovered power of this marketing opportunity and they are just now trying to figure out how to use it. Below is a list of resources/recommendations to start engaging in conversations with others who are in the same boat as we are. It would be a great way to understanding how to use this amazing tool.
- Join the Facebook Group Facebook for Business for a rich source of information. There are more than 34,000 members.
- Join the Facebook group The Facebook Corporate Recruiters Network
- Create your Group (I can help you there) for your client group, team etc. on Facebook. Post your apply info, list your latest jobs, build the group into a marketing tool.
- Create a “Fan Page inside of Facebook and attract fans of your page. You can also use Facebook advertising to get fans, but it cost per click, I would hold off on this since there is free resources.
- If your company has a Facebook Workplace Network (a closed network for individual companies) it can be used as a hybrid recruiting/retention tool. Think of it as a ‘company intranet’. If your company does not have one you can request Facebook to add your company to the list. Only employees with a company sponsored email address can join and participate. Encourage your employees to use it to communicate with each other. We do have several here they are:
· Microsoft
· Microsoft Alumni
· Microsoft MVPs
· Microsoft Student Partners
- Target ‘boomerangs‘ or ex-employees by courting them with a Facebook group. By promoting the group among your current employees, the group will slowly grow and begin to populate itself. Use the groups above to start promoting.
- Facebook has a great sourcing tool - use the two search features that are relevant to employers, Coworkers and Profile search.
Profile Search
Image courtesy of Facebook
Company Search
Image courtesy of Facebook
- Tap the regional networks - Facebook is made up of 4 types of networks: Regional, Workplaces, Colleges and High Schools. As an employer you can take advantage of all but the High Schools. Target these areas by posting jobs and listing job fairs.
Regional Search
Image courtesy of Facebook
- Start “Hot Topic” conversations using ”Discussion Boards” and “The Wall “. The discussion boards are a great way to attract members of the targeted community by showcasing the company’s culture, attractive features, challenging positions and company news. The Wall is a venue to say hello to the community and begin your connecting . You can offer job advice about your target region.
- My Company’s Hiring is Facebook application where you can enter current jobs in your business/organization. They will be displayed on your company page.
Image courtesy of Facebook
As you start this adventure, please share your tips and strategies on using Facebook for our recruiting teams with any success stories as you know sharing knowledge, empowers us as individuals as well as making us a great team.
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